You might have heard about aerial advertising, but the three W’s associated to it might be a new concept for most of the people. Before going into the details of actual topic we must understand the basic purpose of marketing.

Marketing or advertising is a form of communication with the purpose of persuading the audience to purchase your product or avail your services. The sole purpose of advertising is to boost your earnings by enlightening the benefits and expediency of your specific product or brand. You can achieve this purpose only if you arrest the attention of maximum audience.

Traditionally TV, Radio, Newspaper, Magazines etc have been used for advertising purposes. Recently Internet advertising and text messaging have also risen as advertising approaches. But how much control do they give you over your audience? What is the guarantee that your potential consumer will be watching the same TV channel when your ad is aired, or what is the guarantee that he will not just skip through the pages of the paper containing you ad. Same is the case with online or text message marketing i.e. you cannot guarantee that your ad will catch the eye of your potential consumer.

Traditional advertising is just like fishing. You can only see your rod, not what is going inside the water. In traditional marketing, just like fishing, you are in a state of uncertainty because there is nothing visible on the other side. However, the case with aerial advertising is completely different because of the three Ws.

The three Ws of airplane marketing are Where, Who and When!

Where you want the airplane to fly with your air ads?

Who is your potential consumer you want to target?

When do you want your air sign to appear in the sky?

These three factors give you full control over your advertising campaign, which is not possible in any other mode of publicity. These factors have helped aerial marketing to become the top choice of the world renowned organizations including Fox News and McDonalds.

Aerial marketing is equally effective for small and large businesses. If you have a small business and cover only a smaller area, the plane will fly only over that specific area. Whereas if you have business all over the United States you can simultaneously carry out aerial advertising over all the major markets of the country. If you already have a campaign ongoing on TV, Radio, newspaper etc about your brand the same theme can be depicted in airplane advertising.